Taking part in the competition provides numerous benefits, which businesses may enjoy as early as the qualification phase and beyond, and use these to achieve their business and image goals. These are as follows:

• Prestige and brand recognition. Recognised brands generate 30% more revenue than those unknown.
• Building a strong brand image, which means attracting more customers and increasing future profits.
• The image of a brand that is recommended and chosen by customers – nothing works better than recommendation and trust.
• Asking your customers to vote on your business will strengthen your mutual relations.
• The certificate that you receive is a confirmation of your strong position in the market.
• Participation in the award ceremony is an opportunity to make valuable business contacts (networking) and share your knowledge and experience.