The aim of the competition is to choose brands that are best suited in terms of their offering and business activities which are tailored to the needs of Poles living in the United Kingdom. Each individual voter may take different criteria into account. Therefore, each brand may get a place on the podium. It all depends on the type of business activity and the way of doing business. Some value entrepreneurship, others focus on the right market strategies, international presence, innovations or customer service.

The Polish Choice of the Year is a competition that honours brands known to Poles living in the UK, who rank them best among thousands of other competitors. Who can participate:

• British businesses providing services to Poles in the UK
• British businesses with Polish-speaking customer service or with a Polish customer-oriented offering
• Polish businesses in the UK with a Polish customer-oriented offering
• Polish businesses in the UK with a British customer-oriented offering
• Polish businesses in Poland who want to expand into the British market
• Polish businesses in Poland known and liked by Poles in the UK which still have not decided to expand into the British market
• Businesses of other origin, valued by Polish customers living in the UK.

The most important criterion to be met by a business to take part in the competition is its offering or prospective offering tailored to the needs of Poles living in the UK. It does not matter whether a business is big or small, has its main office on Oxford Street or is managed from home or by phone. It may have been present on the market for a year or pride itself on a decade of tradition. Consumers may vote for regional companies, as well as for those operating across Europe, for those employing two people, and those generating revenue in the millions. It is consumers who decide which business wins, they choose the one to be honoured with the title of the Polish Choice of the Year.

If you know a business that can take part in this competition, let us know! Submit an application via an on-line form.